As you concentrate on SEO, it is good to stay open to the possibility of getting hacked since this can make your rankings disappear. To avoid this, you should take measures to boost web security even if you are not in the IT department.
Sometimes, hackers may not target your site, but by attacking other sites, they may your web server slow the web traffic to your site. They also prevent Google Bot from accessing your site. A common sign of web insecurity is errors such as 404 which come from hackers and website scrapers attacking websites. We now see that web security has a direct impact on SEO.
Studies reveal that hackers target sites for SEO purposes. They add unknown links to your site and lower your rankings. The effect can be severe since your site can be blacklisted and make you lose customers since hackers redirect your site visitors to other malicious websites. Web security is, therefore, crucial to prevent such cases.
You can enhance the security by monitoring all the events in your site to prevent them from hackers. Do not wait for Google to notify you that you have been banned. As the user, you should have anti-virus software to regularly scan your site for any viruses to avoid being blocked.
You should also review the script and plugins that you utilize. Research if the plugin you are using has ever been hacked to be aware and take the necessary security measures. You should also make use of security plugins such as Sucuri Security or WordFence for your WordPress site.
The security plugins are responsible for keeping track of your site by scanning to detect any hacking events that may affect it. They also contain firewall features which can prevent any potential hackers for good. Sometimes, not all visitors to your site are there for genuine reasons. These security plugins can also hinder people with ill motives from accessing your site by blocking their IP address.
You can also use another plugin known as the Two-factor Authentication. Sometimes, services that keep track of your site’s content for SEO purposes can also give you additional security against hackers. They can notify you in case a plugin has gone rogue. It is a form of monitoring software that can also inform you if a hacker starts including links to your site.
ContentKing is an example of such monitoring software. Sometimes, a plugin bug can start adding web pages into your site and increase the size of your website. This monitoring software is powerful to detect such activities and notify you early enough thus increasing web security. You should also make it a routine to check for any added pages in your site every day.
The responsibility of increasing web security, therefore, begins with you as the user of your site. It affects everyone even if your site is not the target for hackers. You should, therefore, ensure that you use any of the anti-hacking tactics we have discussed. You also need to review and update the strategy you implement.