The field of SEO may be complex, but it gets worse due to common mistakes that many SEOs make. Both beginners and experts alike make some of these errors that affect the flow of traffic on their websites. Here are some of the mistakes that you should start working on.
Focusing on link building on your home page
Most SEOs point out all of the links on the home page to try and generate sales. This is not a good strategy to use when building links. You should build links deep (internal links) into the website as you make use of all the internal pages you crafted.
The links should be spread across the entire website instead of accumulating them on the home page. Too many links on the home page can make a visitor on it struggle to find specific areas of interest. Ensure that you come up with good content in different pages to build trust among the visitors of the site. Deep linking increases the value of the site and helps you achieve visibility.
They don’t continue building links
Many SEOs stop link building after their first attempt. SEO is a field that keeps on changing every day and therefore there is a need to keep up with these changes. You should stay updated with the link building campaign by implementing effective strategies. Instead of relaxing, you should continue working towards getting backlinks for you to make a permanent appearance on the first page. Continue building links for your traffic to grow, so that you clients do not consider your competitors.
Avoiding the blogging strategy
Some SEOs assume that blogging is of low value and therefore do not see it as a strategy they should use to grow their site. On the contrary, blogging is a valuable strategy that can help you generate traffic and even potential sales if you are promoting a product.
It is not possible to keep on updating the content in your site every day. That is why you need a blog to prevent Google from assuming that your site is inactive. This adds a new page to the site every month or two depending on how often you update it. You can grow your content index with more updated pages.
Ignoring the relevance of your content
Creating content that is not relevant cannot make you earn people’s trust. Every potential buyer looks at how creative and relevant the content in your site is before they can decide if they are going to purchase the products or not. Nobody wants to spend money on something that is not worth it.
You must ensure that your content is both trustworthy and relevant. You can do this by adding content that fits the title your site. It should add value to a reader and go well with the keywords. It should also be sensible and be in line with the links you point to. The content should increase the quality of your site. Relevant content is what can guarantee you more sales and more traffic on your website.